The delivery team has divided into several sub-teams which focus on particular distribution channel, such as: They also the first Hong Kong company to introduce Tetra Pak packaging technology for drinks productions in Another major threat is new beverage introduced by Supermarkets.
Perform cost benefit analyses and take the appropriate action. This may be threatening Vitasoy as well. The strengths Are the Strong brand image, the high quality, which come from the firm infrastructure, and special consuming habits which we can observe from both of the two analyses.
The firm gains a strong brand image. Whereas, the opportunities and threats are generally related from external environment of organization. This has been proven overages that, for achieving a long term vision, there is a need to define sequential missions broken in a set of easily achievable goals over a period of time.
As buyer Bargaining power is so strong, Vitasoy has to pay promotional fee, slotting fee, and advertising fee to the supermarkets.
Good opportunities that can be spotted. The new products are always out of stock after launch. Change in population growth rate and age factors, and its impacts on organization.
This motion may increase the rivalry in the market. Focus on problem solving With strategic planning process one takes into account a long term view of the business operations and its model.
This keeps Vitasoy to gain new market section. Vitaland Services Limited which operate tuck shops and student lunch meal services in Hong Kong primary and secondary school. A retailer own-brand is a product or service that either carries the brand of the retailer or a separate brand name that is controlled by the retailer.
The company recalled 13 million units of soy milk and halt production temporarily.
Thru, this idea has been spread out from generation to generation which made Vitasoy success. In the strengths, management should identify the following points exists in the organization: Vitasoy provides effective outbound logistics to their big buyers, Supermarket and chain stores.
Consumers could take part in an online competition to create their own packs. Those kids become parents and remember that Vitasoy is a health drink. It is a very flexible way of attempting for a business growth and takes into account a wider picture a dream.
The new products are always out of stock after launch. There are various benefits and importance of undergoing a strategic planning process, major ones are enlisted below: Substitutes Every drink can be substitutes for Vitasoy. Moreover, it is also called Internal-External Analysis. Effect on organization due to Change in attitudes and generational shifts.
Strategic Planning comprises of two words, i.
Competitive Rivalry The competence of beverages market is very fierce. This motion may increase the rivalry in the market. These five forces includes three forces from horizontal competition and two forces from vertical competition.
Those kids become parents and remember that Vitasoy is a health drink. Factors that can reduce the sales. After having a clear idea of what is defined in the case, we deliver it to the reader. To reduce the stress of soybean price, the company purchased soybean farm in northeast China to solve the part of demand.
Since GM free Soybean is quite rare in the world, the price of it is increasing rapidly in the last few years, the company adopted backward vertically integration which operates it self-own Genetically Modified Free soybean farms in Northeast China[iv] to help reduce the bargaining power of the soybean supplies and resolve some of the soybean demand.
These forces are used to measure competition intensity and profitability of an industry and market. The Hong Kong customers have already form the habit to drink soy milk since s, so it serve the few need like breakfast of most customers; for the broad needs in drinks, it offers tea, distilled water, juice drinks to many customers.
Company financial strength is healthy and strong, it still have a stainable growth during economic downturn andthe company still able to get m and m respectively. Strategic Management Analysis in Vitasoy Essay. Company overview Vitasoy International Holding Ltd is the biggest Soymilk Supplier in Hong Kong - Strategic Management Analysis in Vitasoy Essay introduction.
It is also a listed company which manufacture and sale of food and beverages. Strategic Management Analysis in Vitasoy; Strategic Management Analysis in Vitasoy. Words Mar 5th, 11 Pages In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning.
It can be constructed quickly and can benefit from multiple viewpoints as a brainstorming exercise. Background.
Soybean milk was first introduced in Hong Kong by Dr. K.S. Lo under the brand name “Vitasoy” inwith an intention to provide consumers. Background. Soybean milk was first introduced in Hong Kong by Dr.
K.S. Lo under the brand name “Vitasoy” inwith an intention to provide consumers with an affordable nutritious and high-protein soymilk drink. STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Vitasoy Strategic Planning Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used.
In this model, five forces have been identified which play an important part in shaping the market and industry. Strategic planning is a process to produce innovative and creative ideas which serve as the core framework for the company and designing its’ future.
Strategic planning can have an immediate influence on your company and organization.Vitasoy strategic planning essay